The speed at which online marketplace came about and entrenched itself its self in the day-to-day commerce and industry is impressive. Globalization, as a concept has grown faster than any other form of socioeconomic revolution owing to the power of the Internet. With online activities comes innovative marketing ideas that make a difference between winning and losing to a competitor in any industry.
Search engine optimization (SEO) stands at the center of all these. However, there are those who still doubt the importance of SEO. The following facts are meant to help you snap out of the dream that you can make it in online business without SEO.
Why SEO is important
The first search engines’ prime objective was to help organize online data. One had to go through tons of lines on a gray screen with no pictures, videos, sound or animation, just text. Getting a reputable site to help authenticate a simple fact could take days or years. Search engines got innovative with the shift from web 1.0 to web 2.0. The manual sorting and ranking of information brought about relief, but none of the firms were able to do this with high efficiency. At this point, SEO was yet to be born.
The birth of SEO
The advent of SEO coincides with the introduction of online data ranking algorithms. The algorithms rank pages in accordance to their relevance to particular search words. In some instances, it also assembles information based on geographical location, date of publication and the direct links, from reputable sources that a site is attached to. It follows that the search engines can’t find and rank your site favorably if it’s not optimized for the right keywords and it’s not possible to do this without the help of an SEO expert.
The rise of internet connectivity has stepped up the importance of SEO a notch higher. Smartphones have evolved into the ultimate deal making tool. Online marketers are taking advantage of the development to step up sales for their respective clients by focusing on local SEO.
This involves the creation of content that drives traffic in ways that make it possible for a person who is in need of your services in your locality to find you and place an order. Enterprises that don’t deploy the use of Local SEO will always come in the distance second in conversions, and this makes their online marketing strategies more costly.
SEO is one of the few forms of marketing that allows movement across marketing platforms. It works well with videos, audio and written content. The level of creativity that you can pump into it to make a less known product a global sensation within a short period has no limits.
Advertising campaigns that have gone viral and translated into millions in sales haven’t been the most expensive ones on average. Most SEO firms also handle many clients from across the world, making it possible for them to offer affordable prices. Think of it as an integration of the insurance market’s collective pool concept and a wildfire-like word of mouth sales pitch.